Join the community on Facebook

Digital marketing 101: Why you need a coordinated SEO, PPC and social media campaign

Many marketing companies recognise the importance of a coordinated SEO, PPC and social media campaign. The backbone of digital marketing, SEO, PPC and social media campaigns have to interact with each other in order to optimise the efficiency and effectiveness of your digital marketing campaign.

As a result of constantly changing search engine algorithms, digital marketing must be at its very best to keep up with this evolving environment. The very best way to do this is to have a perfectly coordinated SEO, PPC and social media campaign that will effectively optimise your digital marketing. Businesses can always seek professional help in strategising and creating these campaigns. By hiring the services of a Fort Lauderdale SEO company or a similar agency closer to them, they could ensure optimal use of resources and better results.

That said, below is a list of frequently asked questions and answers about digital marketing and how to effectively coordinate your SEO, PPC and social media campaigns.

What do SEO and PPC stand for?

SEO is short for ‘Search Engine Optimisation’ and can determine whether your business is ranked highly or lower through your chosen search engine, such as Google, Yahoo or Bing.

Now, there might be occasions where your business’s website and other online assets for search engines need to be optimized, for which an SEO agency, like JH SEO Los Angeles (or equivalent firms based on your location) can ensure that positive information about your business ranks higher in search results. This can help push down negative content and highlight positive aspects of your business, enhancing its online reputation.

PPC stands for pay-per-click. This is a specific model of marketing in which advertisers pay a fee for every time their ads are clicked.

Why is having an effectively coordinated SEO, PPC and social media campaign important for my digital marketing?

Effective coordination of SEO, PPC and social media campaigns is important for various reasons:

  • Sharing information

One of the main reasons for developing SEO, PPC and social media campaigns is this way in that information from the different sections can be shared in order to optimise consumer purchasing.

Although SEO, PPC and social media campaigns use different tactics to meet their aims of driving productivity, critical data can be shared that will increase – and perhaps even develop – the individual strategies of SEO, PPC and social media campaigns as well as all three as a unified whole.

  • Setting shared goals

Another reason for furthering SEO, PPC and social media campaigns in a coordinated manner is setting shared goals. You can draw upon all three sections to progress towards driving each section individually as well as all of them as a whole. This can be developed by SEO and PPC metrics which can then drive the development of the social media campaigns.

  • Increased visibility

By developing an effectively coordinated SEO, PPC and social media campaign, you can inevitably increase the visibility of your business. If one of these digital marketing essentials is overlooked, the visibility of your business can diminish.

For example, if PPC is reduced as a result of an increasingly productive SEO strategy, the visibility of the business could decrease. This is because PPC dominates the organic and paid search results of any of your chosen search engines’ results.

There are also a number of different ways which SEO, PPC and social media campaigns can be coordinated as a way of enabling worthwhile strategies not listed here.

Your business can flourish through utilising all of the important aspects of these three digital marketing techniques – and don’t be afraid to use digital marketing services sourced from outside your company.