As a small business owner you have probably never thought much about your business finances before. You probably feel that they’re not an important area of your overall business and that it’s more about putting in good hours, building customer loyalty and improving your sales pitch. But what you may not realize is that these […]
Most Demanding Indoor Plants to Liven Up Your Home Décor
Bring the Outdoors Inside One thing that pretties much all design pros agree about is that incorporating living plants into your interior home décor is a good thing. Regardless of what type of backyard or balcony space – or lack thereof – you have available to you, you can still experience nature’s benefits by bringing […]
The Dark Side of SEO
Never mind the recently created parent company ALPHABET which encompasses Google – Google itself is responsible for the creation of so many jobs, careers and income opportunities beyond those which they offer themselves directly. One industry which may even been bigger than Google itself is SEO, Search Engine Optimization, which basically entails a service which […]
Some key themes of Psychology
Psychology is growing as one of the most favoured degrees at university today, and psychology jobs are some of the most sought after in today’s market. Yet, psychology is an umbrella term that contains many different sub-categories and themes. In this article, I will unpack a few of these themes which help define psychology in […]
Keys to Putting up a Great Blog
Blogging is an efficient marketing tool that you can use to drive traffic towards your product or service. Besides marketing, you can also use blogging to tell your tale, express your passion or sensitize people about certain topics. In as much as putting up a blog might seem easy, maintaining a successful blog is actually […]
Digital marketing 101: Why you need a coordinated SEO, PPC and social media campaign
Many marketing companies recognise the importance of a coordinated SEO, PPC and social media campaign. The backbone of digital marketing, SEO, PPC and social media campaigns have to interact with each other in order to optimise the efficiency and effectiveness of your digital marketing campaign. […]
Choosing the Right Images for Your Blog
Most people consider the written content of a blog the most important component, but the images in a blog are just as important. This is because the image is responsible for hooking readers in the first place. Choosing images for your blog is similar to making the best photo books, you want to choose images […]
How to Keep Your Blog’s Audience Engaged
While it’s every bit as true that a lot of the solutions which are aimed at bloggers are motivated by their producers’ desire to make money out of the whole exercise, this doesn’t mean that there aren’t any of these tools which are of real value. You can probably start to see the value once […]
Annoying Writing Trends to Avoid
Look, when you take a bigger-picture view on how content is consumed online in relation to the suggestions put forth by the likes of Google in ranking websites, you start to realise that everything boils down to providing a great user experience. It’s all about the user and that’s how one should approach any task […]
Demystifying the Blurred Lines between Blogging and Vlogging
There’s no doubt about the fact that adding videos to the otherwise text-rich content on you blog can bring a lot of life to it, creating what is sometimes that much-needed bit of interactivity. Videos add a different dimension to your blog and depending on how you display those videos and how they’re represented (tags, […]