Blogging is an efficient marketing tool that you can use to drive traffic towards your product or service. Besides marketing, you can also use blogging to tell your tale, express your passion or sensitize people about certain topics. In as much as putting up a blog might seem easy, maintaining a successful blog is actually […]
Digital marketing 101: Why you need a coordinated SEO, PPC and social media campaign
Many marketing companies recognise the importance of a coordinated SEO, PPC and social media campaign. The backbone of digital marketing, SEO, PPC and social media campaigns have to interact with each other in order to optimise the efficiency and effectiveness of your digital marketing campaign. […]
Choosing the Right Images for Your Blog
Most people consider the written content of a blog the most important component, but the images in a blog are just as important. This is because the image is responsible for hooking readers in the first place. Choosing images for your blog is similar to making the best photo books, you want to choose images […]
How to Keep Your Blog’s Audience Engaged
While it’s every bit as true that a lot of the solutions which are aimed at bloggers are motivated by their producers’ desire to make money out of the whole exercise, this doesn’t mean that there aren’t any of these tools which are of real value. You can probably start to see the value once […]
Annoying Writing Trends to Avoid
Look, when you take a bigger-picture view on how content is consumed online in relation to the suggestions put forth by the likes of Google in ranking websites, you start to realise that everything boils down to providing a great user experience. It’s all about the user and that’s how one should approach any task […]
Demystifying the Blurred Lines between Blogging and Vlogging
There’s no doubt about the fact that adding videos to the otherwise text-rich content on you blog can bring a lot of life to it, creating what is sometimes that much-needed bit of interactivity. Videos add a different dimension to your blog and depending on how you display those videos and how they’re represented (tags, […]
Choosing Your Niche
Advisors to budding affiliate marketers who want to make money online with their blogs or websites are only partially right in suggesting that one should pick out a niche which covers something they’re passionate about. The thinking is that if you’re passionate about something then you’ll never run out of steam to want to discuss […]
Exploring the Yoast SEO WordPress Plug-In
So in focus this time around is a specific WordPress plug-in known as Yoast SEO and I guess it keeps coming up in the queries to be investigated because it’s normally one of the plug-ins which are suggested by the WordPress platform itself to be installed, or rather suggested by developers of specific WordPress themes. […]
Different Ways to Monetise Your Blog
In this particular post I’m not going to go deep into the detail of each of these blog monetisation techniques, but rather just going to introduce them to you if your aim is to start generating some income through your blog. I reckon each of these deserves its very own, complete post and so over […]
Growing Your Social Media Influence and Following
So you’re not an A-list celebrity or in fact an “any-list” celebrity, but you’ve caught wind of the world of social media influencers and you want in on the action. Besides, there are some social media influencers who are totally killing it on the likes of Facebook and Instagram and the first you ever heard […]